How to stop relying on hustle to grow your business

Copyright © 2017 INFINITUS Interactive Inc.

...and build a highly effective automated system for sales and lead generation

What if you had a system in place that automated your sales and lead generation... and grew your revenue, month after month?

How "Hustle" Put Me $726,000 in Debt

 Hi, I'm Scott Oldford, founder of INFINITUS.

In June 2013, I hit rock bottom…

My 3rd business had just failed because I was relying on “hustle” instead of predictable, automated lead generation.

I found myself $726,000 in debt.

I was scared.

I felt like I had a gun to my head...I didn't know how I was going to pay off that debt, but I was determined not to be defined by this failure.

So I scraped together every bit of data I had on marketing and psychology and went back to what I knew worked...

And I set about to create something new.

I call it the SSF Method, which stands for the Sidewalk, Slow Lane, Fast Lane.

(The name came from M.J. Demarco’s book, “Millionaire Fast Lane”.)

And it’s all being relevant to your leads.

I started implementing this method in my business...

In 2014, I generated over $1 million in revenue.

In 2015, I knew I had something special so I fired all my old clients and went all in on the SSF Method.

In 2016, we did nearly $3 million. And in 2017, we’re on track to more than double that.

The Secret Sauce Behind Automated Lead Generation

The SSF Method stands for the Sidewalk, Slow Lane, Fast Lane method

Simply put, someone on the Sidewalk doesn’t know they have a problem.

They fit your behavioral and demographic target for your audience, but they haven’t yet figured out that they have a pain point.
In the Slow Lane, they’ve now realized what their problem is and are now focused on what the process is and what it looks like in their life.

And once they’re comfortable with the process, they move into the Fast Lane, where they’re actually looking for a solution to the problem. That’s when leads become customers :)

The SSF Method is a new perspective on marketing because it looks at the entire customer journey and designs a unique, user-controlled experience from start to finish.

See, when you allow your leads to develop a relationship with you at THEIR pace, and not yours…

Then you empower them to purchase when they feel the time is right.

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Kristen Allen is a coach and consultant who helps women in corporate jobs break out of the 9-5 and start their own business.

On the Sidewalk, Kristen’s audience doesn’t realize that the problem they’re facing in their life (feeling trapped in the corporate world, not feeling like they’re valued, etc.) can be solved by starting their own business.

So Kristen gives them a guide about creating their “signature offering”. This gets them thinking that maybe the way out is to create their own offering.

Once they’ve realized this, Kristen directs them to a 5 Day Mini-Course that walks her lead through the process of creating their own offering.

This is her Slow Lane.

At the end of the 5 Day Mini-Course, there’s a webinar on “5 Secrets to Your Sold Out Signature Offering”.

This is the Fast Lane and those who sign up to the webinar are presented with an opportunity to join Kristen’s program that will help them achieve the transformation they’ve been learning about.

And if they purchase, then she’s just gained another customer :)

The SSF Method isn’t just about giving the right content at the right time…

It’s a new way of looking at someone’s entire relationship with you, not just a snapshot.

The difference is that you have the power to speak to someone at their level because you have the long view...and you can know where they are in their relationship with you based on their level of engagement with your lead magnets and content.


We often hear that "hustle" is the way to grow your business.

Networking, referrals, name it. All the “old school” ways to get out there and hunt down the leads you need to fuel your business…

But there’s a problem with that. 

It’s got a very hard limit.

And at some point, if you’re not already there, you’re going to burn out.

Because you can’t sustainably build a business based on pure hustle. 

There HAS to be something more.

Something beyond 16 hour days where you barely even see your family…

Something more than feeling “trapped” by your business to the point where you feel like you can’t even take a few days off for fear that everything will come crashing down around you.

When you’re spending literally 4 to 5 hours a day just on hunting down clients, and you can’t even spend time working on the things you’re best at.

Instead, you’re spending time and money on marketing rather than providing your valuable products and services to the people who need them most. 

And then, to make it all worse, so often with networking and referrals and “pure hustle”, the kinds of customers and clients you get aren’t even the ones you REALLY are happy with…

But what if you didn’t have to spend inhuman amounts of time every week on your marketing?

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Imagine if you didn't have to feel like every day there was a gun up against your head, constantly reminding you that if you don't get your next client, your business is dead in 60 days.

Imagine what it would be like to have truly quality leads who want to work with you, coming in on auto-pilot, without you even needing to be working on your business.

Imagine being able to effectively grow your business and be financially stable, with revenue increasing every month…

Imagine the freedom of being able to leave your business for a few days for a family emergency and coming back and everything is FINE.

In fact, what if you could go on vacation for a week and come back with more money in the bank when you came back than when you left?

Imagine being able to provide financial security for you and your family, because you know you have a system for bringing in clients and customers…

And most of all, imagine what it would be like to have clarity of purpose and the knowledge that you were truly helping others and creating a better world. 

And what if I told you I’ve developed a solution for this exact problem, so you can create a fully automated marketing system that actually works? And I did it without spending a fortune on online ads by utilizing simple technology that’s available to anyone?

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Here's Proof It Works

These are just a taste of the results clients have seen with LeadCraft.

Point is, the SSF Method and Funnels 2.0 works for virtually any online business.


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The program for entrepreneurs who want to scale their business with automated lead generation and stop relying on the "hustle"

Here's exactly what will happen if you decide to get in:

As soon as payment is made, you will get a Thank You page with a welcome video from me, and a link to immediately create your account in our learning management system.

At the same time, you’re being added to our email system and will get a confirmation email immediately, welcoming you to the course and again providing you with the access details to create your account.

You will be added to the LeadCraft Community on Facebook where you will meet Rick; our head of Entrepreneur Experience.

Then we get into the content :)




First, in Module 1, we will walk you through the fundamentals of the SSF Method so you understand how to apply it in your business on a deeper level. This is a place for you to become acquainted with what effective online marketing looks like, and prepare your mindset for the work in front of you.

In Module 2, we go over your business model and map out what kind of funnel will work best with your business. As you walk through this Module, it’s recommended that you post your strategy in the group for our experts to review. Then, you can get on your first weekly call to get live feedback on your funnel and ensure everything is solid at the start.

Once we’ve walked through your business strategy, we turn to the most critical part of your funnel: how you will turn a lead into a customer. Thus, Module 3 is all about Conversion Methods. While your conversion method actually comes at the end of your funnel, planning it out at the beginning ensures that the rest of your marketing aligns with your end goal.

After we’ve planned out your Conversion Method, Modules 4-7 cover the actual implementation and content creation of your funnel. We go over lead magnets, landing pages, email automations and content development. With a module dedicated to each of these critical pieces, you will be constantly interacting with our experts in the LeadCraft Community and on our weekly calls to get feedback and ensure you’re on the right track. Whether it’s help with writing your lead magnets, or putting together your landing pages, or dealing with the technology, we are here to help you make this as smooth as possible.

Once you’ve gotten all your gotten created and reviewed by our team, it’s time to think about driving traffic to your funnel. In Modules 8 and 9, we cover how to use organic traffic for your funnel, and then dive deep into Facebook ad strategies. By the end of this section, you’ll practically be a Facebook ads expert! And, as always, our team is in the LeadCraft Community to assist you when you need help making your Facebook ads convert.

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Now, before we talk about the investment in because I’m committed to your success, I want to ensure that you get everything right at the very start of building your automated marketing system.

That’s why if you get in before this offer expires, I will get you a free 1-on-1 call with one of my team. In this call, you can plan out your entire marketing strategy, validate that you’re doing the right funnel for your business type, get clarity on some of the common challenges you may face as you go through LeadCraft, and get tips for best practices on what has worked for our most successful students.

This is not a fluff call...we sell packages of 10 of these calls for more than $10,000 in our ELITE program (our application-only program).

But I only want to give this as a bonus to those who are committed to taking action, so get in before it’s gone.


  • You sell a product or service priced at $197 or above

  • You don’t sell commodities that cannot be differentiated from competitors

  • You know how to sell your product or service when you get in front of the "right" prospects, you just need to find more of them

  • You’re currently generating $60,000 or more in annual revenue

If you can answer “Yes” to any of these questions, then LeadCraft is designed for you…

However, a word of warning.

This is NOT an information-only course.

This is a fully customized, implementation and support program that not only teaches you what you need to know to have a profitable online marketing funnel, but gives you the support and advice of an online lead generation expert at every stage.

That's what sets LeadCraft apart. 

Speed of execution is our main goal when it comes to getting your online marketing funnel built.

When you join LeadCraft, you’re buying time. We’re giving you what should take 5 years, in just 4 months (if you put in the hard work to plug this into your business).

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With LeadCraft, you have the ability to build an automated sales and lead generation machine that uses the power of the SSF Method to deliver qualified leads to your business, day in and day out. 

This is a full implementation and support program that pairs you with a team of experts who have extensive experience building profitable funnels. We work with you to create your customized marketing experience.

With your SSF Marketing funnel in place, you will never again have to worry about what will happen to your business if you have to step away for a few days; in fact, you may even have more money in the bank when you come back than when you left!

But first, I want to make sure you’re a PERFECT fit for LeadCraft...

Now, if you’re still reading this, you’re probably wondering how much the investment in LeadCraft is.

The way I see it, you have a few options:

Do nothing. Walk away with the knowledge that there’s a better way and let your business continue to suffer for lack of leads and stay in the hustle, never getting ahead and always feeling burnt out.

Go hire a marketing agency to build you a funnel. If you’re lucky, you can get that done for $15k, with a monthly retainer of between $2-5k. If that’s what you want to do, then go for it.

Try and figure it out yourself, and spend untold amounts of time making the same mistakes I made when I developed this method. And took hundreds of hours and literally millions of dollars to test the things I will teach you in this course…




Or you could get in on LeadCraft and have your lead generation system up and running in a matter of weeks.


  • 9 Core Modules, Packed with Actionable Strategies, Tips and Tactics. This is the heart of the LeadCraft program and you can read above for a step-by-step walk through of each module.

  • Access to the LeadCraft Community on Facebook for 16 weeks. This community is where you interact with our expert coaches and get feedback and direction on your strategy, lead magnets, landing pages, conversion name it, we can help with it. For 16 weeks, you have free access to the community so you can strategize, implement, launch and optimize your funnel. If you need our help after the 16 weeks, it’s simply $99/month.

  • Weekly Group Calls with Our Experts. On these calls, you have the opportunity to get live feedback on any burning questions you have. If you want your landing page reviewed live by one of our experts, we can take care of that and so much more. These live calls enable you to have the kind of “back and forth” discussion that’s difficult to have in the Facebook Community. We typically see students who take advantage of these group calls launch their funnel much, much faster than those who don’t. You will never be alone in this program and we are ruthlessly committed to your success.

  • Advanced Trainings, Masterclasses and Guest Expert Sessions. A huge piece of continuing your journey in lead generation is being able to dive deeper into it. Our job is to help you grow your business quickly, which is why we give you an ever-growing library of new trainings, masterclasses and guest sessions so you can get a better grasp on the pieces you may be struggling with.
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LeadCraft is about getting your funnel up quickly and efficiently. To help you do that, you also get…

  • Swipes and Templates for Your Landing Pages, Emails and Email Automations.  One of the biggest obstacles that stands in the way of you launching a successful funnel are the landing pages, emails and automations that have to be set up. With our fully built out swipes and templates, your funnel is practically written for you! If you hate writing or don’t want to waste time with just setting up automations and landing pages...our templates will save you easily 20 hours of time. With fully designed landing page templates for each part of your funnel, email swipes that guide you through exactly which email to write and when, you’ll never have to worry about whether or not you’re “doing it right”.

  • BONUS: A 1-on-1 Call with a LeadCraft Expert to Jumpstart Your Progress. If you get in before this offer expires, you will get a 1-on-1 call with one of our experts to plan your strategy, align your offer with your content and get best practices for your specific business.

Today, you can get LeadCraft for...

1x Payment $2997

(Save $391.00)

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4x Payments $797

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Payments spaced 21 days apart


Look, I believe you should only get in on something you truly believe you’re a good fit for. And I believe that if you put in the work required in LeadCraft, you will see results.

In fact, I’m so confident this will work that I know it will work 100% of the time for 100% of our students who do the work. As such, I don’t offer refunds. If you get in on this, I want you to be committed. This is an investment in yourself and in your business and if you can’t see that an automated lead generation system is a value add for your business, then buying this program won’t fix that.

I want entrepreneurs who are tired of the hustle and ready to commit to scaling their business. If that’s you...well, 
welcome to LeadCraft.

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Danny Iny

“Scott’s method of lead generation is one of the best in the world. He understands that entrepreneurs can’t afford to spend tens of thousands a month on advertising. He’s brilliant both as an entrepreneur and as a marketer.”

Dov Gordon

“He's smart. Works hard. And he's real, genuine and caring. AND... when it comes to creating online marketing funnels, Scott is the guy I call for help.”