How to stop relying on hustle to grow your business

Copyright © 2017 INFINITUS Interactive Inc.

...and build a highly effective automated system for sales and lead generation

What if you had a system in place that automated your sales and lead generation... and grew your revenue, month after month?

How "Hustle" Put Me $726,000 in Debt

 Hi, I'm Scott Oldford, founder of INFINITUS.

In June 2013, I hit rock bottom…

My 3rd business had just failed because I was relying on “hustle” instead of predictable, automated lead generation.

I found myself $726,000 in debt.

I was scared.

I felt like I had a gun to my head...I didn't know how I was going to pay off that debt, but I was determined not to be defined by this failure.

So I scraped together every bit of data I had on marketing and psychology and went back to what I knew worked...

And I set about to create something new.

I call it the SSF Method, which stands for the Sidewalk, Slow Lane, Fast Lane.

(The name came from M.J. Demarco’s book, “Millionaire Fast Lane”.)

And it’s all being relevant to your leads.

I started implementing this method in my business...

In 2014, I generated over $1 million in revenue.

In 2015, I knew I had something special so I fired all my old clients and went all in on the SSF Method.

In 2016, we did nearly $3 million. And in 2017, we’re on track to more than double that.

The Secret Sauce Behind Automated Lead Generation

The SSF Method stands for the Sidewalk, Slow Lane, Fast Lane method

Simply put, someone on the Sidewalk doesn’t know they have a problem.

They fit your behavioral and demographic target for your audience, but they haven’t yet figured out that they have a pain point.
In the Slow Lane, they’ve now realized what their problem is and are now focused on what the process is and what it looks like in their life.

And once they’re comfortable with the process, they move into the Fast Lane, where they’re actually looking for a solution to the problem. That’s when leads become customers :)

The SSF Method is a new perspective on marketing because it looks at the entire customer journey and designs a unique, user-controlled experience from start to finish.

See, when you allow your leads to develop a relationship with you at THEIR pace, and not yours…

Then you empower them to purchase when they feel the time is right.

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Kristen Allen is a coach and consultant who helps women in corporate jobs break out of the 9-5 and start their own business.

On the Sidewalk, Kristen’s audience doesn’t realize that the problem they’re facing in their life (feeling trapped in the corporate world, not feeling like they’re valued, etc.) can be solved by starting their own business.

So Kristen gives them a guide about creating their “signature offering”. This gets them thinking that maybe the way out is to create their own offering.

Once they’ve realized this, Kristen directs them to a 5 Day Mini-Course that walks her lead through the process of creating their own offering.

This is her Slow Lane.

At the end of the 5 Day Mini-Course, there’s a webinar on “5 Secrets to Your Sold Out Signature Offering”.

This is the Fast Lane and those who sign up to the webinar are presented with an opportunity to join Kristen’s program that will help them achieve the transformation they’ve been learning about.

And if they purchase, then she’s just gained another customer :)

The SSF Method isn’t just about giving the right content at the right time…

It’s a new way of looking at someone’s entire relationship with you, not just a snapshot.

The difference is that you have the power to speak to someone at their level because you have the long view...and you can know where they are in their relationship with you based on their level of engagement with your lead magnets and content.


We often hear that "hustle" is the way to grow your business.

Networking, referrals, name it. All the “old school” ways to get out there and hunt down the leads you need to fuel your business…

But there’s a problem with that. 

It’s got a very hard limit.

And at some point, if you’re not already there, you’re going to burn out.

Because you can’t sustainably build a business based on pure hustle. 

There HAS to be something more.

Something beyond 16 hour days where you barely even see your family…

Something more than feeling “trapped” by your business to the point where you feel like you can’t even take a few days off for fear that everything will come crashing down around you.

When you’re spending literally 4 to 5 hours a day just on hunting down clients, and you can’t even spend time working on the things you’re best at.

Instead, you’re spending time and money on marketing rather than providing your valuable products and services to the people who need them most. 

And then, to make it all worse, so often with networking and referrals and “pure hustle”, the kinds of customers and clients you get aren’t even the ones you REALLY are happy with…

But what if you didn’t have to spend inhuman amounts of time every week on your marketing?

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Imagine if you didn't have to feel like every day there was a gun up against your head, constantly reminding you that if you don't get your next client, your business is dead in 60 days.

Imagine what it would be like to have truly quality leads who want to work with you, coming in on auto-pilot, without you even needing to be working on your business.

Imagine being able to effectively grow your business and be financially stable, with revenue increasing every month…

Imagine the freedom of being able to leave your business for a few days for a family emergency and coming back and everything is FINE.

In fact, what if you could go on vacation for a week and come back with more money in the bank when you came back than when you left?

Imagine being able to provide financial security for you and your family, because you know you have a system for bringing in clients and customers…

And most of all, imagine what it would be like to have clarity of purpose and the knowledge that you were truly helping others and creating a better world. 

And what if I told you I’ve developed a solution for this exact problem, so you can create a fully automated marketing system that actually works? And I did it without spending a fortune on online ads by utilizing simple technology that’s available to anyone?

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Here's Proof It Works

These are just a taste of the results clients have seen with LeadCraft.

Point is, the SSF Method and Funnels 2.0 works for virtually any online business.


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The program for entrepreneurs who want to scale their business with automated lead generation and stop relying on the "hustle"

Here's exactly what will happen if you decide to get in:

As soon as payment is made, you will get a Thank You page with a welcome video from me, and a link to immediately create your account in our learning management system.

At the same time, you’re being added to our email system and will get a confirmation email immediately, welcoming you to the course and again providing you with the access details to create your account.

You will be added to the LeadCraft Community on Facebook where you will meet Rick; our head of Entrepreneur Experience.

Then we get into the content :)




First, in Module 1, we will walk you through the fundamentals of the SSF Method so you understand how to apply it in your business on a deeper level. This is a place for you to become acquainted with what effective online marketing looks like, and prepare your mindset for the work in front of you.

In Module 2, we go over your business model and map out what kind of funnel will work best with your business. As you walk through this Module, it’s recommended that you post your strategy in the group for our experts to review. Then, you can get on your first weekly call to get live feedback on your funnel and ensure everything is solid at the start.

Once we’ve walked through your business strategy, we turn to the most critical part of your funnel: how you will turn a lead into a customer. Thus, Module 3 is all about Conversion Methods. While your conversion method actually comes at the end of your funnel, planning it out at the beginning ensures that the rest of your marketing aligns with your end goal.

After we’ve planned out your Conversion Method, Modules 4 kicks off the implementation portion of your funnel. It walks you through planning and implementing your most effective lead magnets. As you complete this module, you will gain an understanding of which lead magnet to offer at each point in your funnel, why it works so well, and how to use it to maximize lead generation.

Module 5 then teaches you everything you need to know about creating effective landing pages that convert, including how to write the messages that compels your lead to opt in. And, of course, our team is there to help you fine tune these pieces. It also walks you through common software options for building your landing page so you never feel overwhelmed by the technology. We also have landing page templates you can use for inspiration, or if you like, you can upload them to your own account and edit them directly.

Module 6 covers content development that will be used through your funnel to indoctrinate and engage your leads. We’ll walk you through the simple “audience building” process we use to guarantee success of our front-end funnel and how to implement it quickly and efficiently in your business.

Module 7 then shows you how to put together your email automations. But don’t worry! With LeadCraft, you get email swipe files for every piece of the funnel so you can easily customize them to fit your audience and product. We’ll walk you through the different automations you’ll need, as well as practical strategies for implementing them quickly and effectively.

As you go through Modules 4-7, you will be constantly interacting with our experts in the LeadCraft Community and on our weekly calls to get feedback and ensure you’re on the right track. Whether it’s help with writing your lead magnets, or putting together your landing pages, or dealing with the technology, we are here to help you make this as smooth as possible.

By the end of these modules, you will be 90% done with your funnel. You will have lead magnets that have been reviewed by experts, landing pages that match your message, and emails that nurture your leads. In this section, we give you swipes and templates so you can create these pieces much, much faster. It’s literally plug and play :)

Once you’ve gotten all your gotten created and reviewed by our team, it’s time to think about driving traffic to your funnel. In Module 8, we cover how to use organic traffic for your funnel, and ensure you’re able to convert it at the highest possible percentage. With organic traffic, you have the ability to get cheap leads that are often pre-qualified before they even enter your funnel.

And finally, in Module 9, we cover paid advertising. We dive deep into Facebook ads, including how to set up your ad account, start running ads, and the basics of retargeting. With these powerful module in your hands, you’ll be up and running in no time. We include extra resources to give you the insights you need to run a profitable Facebook ads campaign.

As always, our team is in the LeadCraft Community to assist you when you need help making your Facebook ads convert.

By the end of these modules, you will have Facebook ad and organic traffic flowing into your funnel, your email list will be growing on a daily basis, and you will have leads coming into your business.

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  • You sell a product or service priced at $197 or above

  • You don’t sell commodities that cannot be differentiated from competitors

  • You know how to sell your product or service when you get in front of the "right" prospects, you just need to find more of them

  • You’re currently generating $60,000 or more in annual revenue

If you can answer “Yes” to any of these questions, then LeadCraft is designed for you…

However, a word of warning.

This is NOT an information-only course.

This is a fully customized, implementation and support program that not only teaches you what you need to know to have a profitable online marketing funnel, but gives you the support and advice of an online lead generation expert at every stage.

That's what sets LeadCraft apart. 

Speed of execution is our main goal when it comes to getting your online marketing funnel built.

When you join LeadCraft, you’re buying time. We’re giving you what should take 5 years, in just 4 months (if you put in the hard work to plug this into your business).

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With LeadCraft, you have the ability to build an automated sales and lead generation machine that uses the power of the SSF Method to deliver qualified leads to your business, day in and day out. 

This is a full implementation and support program that pairs you with a team of experts who have extensive experience building profitable funnels. We work with you to create your customized marketing experience.

With your SSF Marketing funnel in place, you will never again have to worry about what will happen to your business if you have to step away for a few days; in fact, you may even have more money in the bank when you come back than when you left!

But first, I want to make sure you’re a PERFECT fit for LeadCraft...

Now, if you’re still reading this, you’re probably wondering how much the investment in LeadCraft is.

The way I see it, you have a few options:

Do nothing. Walk away with the knowledge that there’s a better way and let your business continue to suffer for lack of leads and stay in the hustle, never getting ahead and always feeling burnt out.

Go hire a marketing agency to build you a funnel. If you’re lucky, you can get that done for $15k, with a monthly retainer of between $2-5k. If that’s what you want to do, then go for it.

Try and figure it out yourself, and spend untold amounts of time making the same mistakes I made when I developed this method. And took hundreds of hours and literally millions of dollars to test the things I will teach you in this course…




Or you could get in on LeadCraft and have your lead generation system up and running in a matter of weeks.


  • 9 Core Modules, Packed with Actionable Strategies, Tips and Tactics. This is the heart of the LeadCraft program and you can read above for a step-by-step walk through of each module.

    Nearly 100 Plug n’ Play Swipes and Templates for Your Landing Pages, Emails and Email Automations.  
    One of the biggest obstacles that stands in the way of you launching a successful funnel are the landing pages, emails and automations that have to be set up. With our fully built out swipes and templates, your funnel is practically written for you! If you hate writing or don’t want to waste time with just setting up automations and landing pages...our templates will save you easily 20 hours of time. 

    With fully designed landing page templates for each part of your funnel, email swipes that guide you through exactly which email to write and when, you’ll never have to worry about whether or not you’re “doing it right”.

    The LeadCraft Tech Vault That Shows You How to Automate the SSF Method In Your Business. 
    Sometimes technology can be a pain to work with to get your funnel working properly. In addition to providing you with templates for your tech services, we’ve taken all the biggest questions surrounding the technology and put it into the LeadCraft tech vault.

    Here, we walk through exactly how to use specific pieces of technology with the SSF Method so your funnel flows seamlessly. If you don’t feel confident with the tech, this will answer any questions you have and get you moving quickly on building your funnel.

    Advanced Trainings, Masterclasses and Guest Expert Sessions That Cover Deep Dives Into Specific Areas of Online Marketing.
    A huge piece of continuing your journey in lead generation is being able to dive deeper into it. Our job is to help you grow your business quickly, which is why we give you an ever-growing library of new trainings, masterclasses and guest sessions so you can get a better grasp on the pieces you may be struggling with.
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LeadCraft is about getting your funnel up quickly and efficiently. To help you do that, you also get…

60 days of FREE 24/7 access to the LeadCraft Community on Facebook and our lead generation experts. This community is where you interact with our expert coaches and get feedback and direction on your strategy, lead magnets, landing pages, conversion name it, we can help with it. This is where you get help to strategize, implement, launch and optimize your funnel.

We give you 2 months free in this community to take full advantage of our expertise and the knowledge of veteran LeadCraft members. Once you’re generating leads, you have the option to continue access to the program and our experts for $197 a month. 

60 days of FREE Weekly Group Calls with Our Experts. 
On these calls, you have the opportunity to get live feedback on any burning questions you have. If you want your landing page reviewed live by one of our experts, we can take care of that and so much more. These live calls enable you to have the kind of “back and forth” discussion that’s difficult to have in the Facebook Community. We typically see students who take advantage of these group calls launch their funnel much, much faster than those who don’t. You will never be alone in this program and we are ruthlessly committed to your success.

You can get in on LeadCraft for just...

1 Payment $1497

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Danny Iny

“Scott’s method of lead generation is one of the best in the world. He understands that entrepreneurs can’t afford to spend tens of thousands a month on advertising. He’s brilliant both as an entrepreneur and as a marketer.”

Dov Gordon

“He's smart. Works hard. And he's real, genuine and caring. AND... when it comes to creating online marketing funnels, Scott is the guy I call for help.”